Creative direction & content production
I develop concepts, plan shoots and produce photography, video and drone content. I organise the travel, brief other creators, give feedback and select the work for websites and social channels.
A creative marketer with agency experience and a business of my own. I bring a strong eye for design and take responsibility for getting the work done.
I founded arvo, a marketing business for luxury villas. Working directly with owners across Europe, I’ve handled everything from winning clients to planning shoots, designing websites and running their marketing.
What I do
Website design & development
I take websites from a blank page to launch, shaping the visual identity, layouts, imagery, copy and enquiry journey. I use AI development tools to build sites and working platforms, alongside my own design judgement.
Digital marketing
I’ve owned Google Search accounts from keyword research and ad copy through to landing pages, tracking, budgets, optimisation and client reporting. My work also includes social media, email campaigns and automated email flows.
AI & automation
I turn manual processes into working tools. I’ve built workflows for finding leads, managing follow-ups, importing ad campaigns, and creating and scheduling social content. I define the process and creative format, then use AI to help build and refine it.
Client relationships & business development
I find and win clients, lead discovery and pitch calls, write proposals and manage delivery. At LiteBulb, I also worked with the founder on pricing, service offers and customer targeting, and helped with recruitment and training.
Experience
View CV ↗Founder
arvo
July 2024 to present
- Run a marketing business for luxury villas, taking responsibility for sales, client relationships, creative work and delivery.
- Develop marketing offers and advise owners on positioning, their online presence and how guests discover and enquire about their properties.
- Design and build websites from the initial visual direction through to imagery, copy, enquiry forms and launch, using AI development tools where appropriate.
- Plan and produce photography, video and drone shoots in Greece, Croatia and Bosnia. Organise travel and shoot schedules, brief collaborators, give creative feedback and select the final work.
- Write website and social copy, plan content and manage publishing for villa clients.
- Handle prospect research, outreach, discovery calls, pitches, proposals, contracts and follow-up, maintaining relationships beyond the first project.
- Built Arvo Travel, a villa discovery platform, and developed its guest enquiry journey and supporting workflows.
- Designed an original TikTok carousel format and used AI-assisted scripts to automate image selection, post creation, captions and scheduling. Posts published from July to 3 November 2026 recorded 777,407 organic views and 13,985 engagements, without paid promotion.
- Built a separate lead dashboard to organise daily outreach and follow-ups.
Growth & Innovation Specialist
LiteBulb
July 2023 to July 2024
- Progressed into a broad role working closely with the founder on client delivery, business strategy and service development in a team of four to six.
- Took ownership of Google Search accounts, covering keyword research, campaign structure, ad copy, landing pages, conversion tracking, negative keywords, budgets, optimisation and client reporting.
- Worked with the founder to develop higher-value offers and refine pricing, customer targeting and acquisition strategy.
- Designed and built client websites, including Shopify stores, and managed the relationships around website and campaign work.
- Automated the import of Google Ads campaigns from spreadsheets and built social publishing workflows triggered by new estate-agent property listings.
- Contributed to sales and strategy discussions, attended networking events and helped interview and train new team members.
Junior Web Designer
LiteBulb
February 2023 to July 2023
- Joined part-time alongside university, designing and building client websites around each business’s needs, visual identity and audience.
- Expanded into campaign work, automation and client delivery before moving into the Growth & Innovation Specialist role.
Innovation Assistant
Tramshed Tech
December 2021 to June 2022
- Helped organise the Startup Academy, a programme supporting founders from an initial idea towards product-market fit and going to market.
- Supported weekly sessions with different speakers and startup cohorts, helping with planning, logistics and communication.
- Set up and ran audiovisual production, livestreaming and recording for people attending in the room and online. Maintained the learning portal and worked with developers on updates.
Tools I use
A mix of creative software, marketing platforms and AI tools for design, production and day-to-day delivery.
Codex, Claude, Make, Publer, Photoshop, Canva, Figma, Premiere Pro, DaVinci Resolve, CapCut, Google Ads, Google Analytics, Keyword Planner, Shopify, Framer, Klaviyo, MailerLite, Resend, Instantly, Neon and Supabase.
Outside work
Travel, photography and sport are a big part of life outside work. I’ve visited 21 countries, played football at a high standard and completed a half marathon.
Education
Diploma of Higher Education in Digital Marketing Management
Cardiff Metropolitan University, Pass