Zakeri Connor
Creative and digital marketing
Profile
Creative marketer with experience building brands, producing content and managing digital campaigns in agency and independent settings. Combines a strong eye for design with the commercial understanding gained from winning clients and running a luxury villa marketing business. Builds relationships easily and takes ownership from the first conversation through to delivery. Brings practical experience of AI and automation to help a creative team produce more with its time.
Experience
Founder | arvo
July 2024 to present
- Run a marketing business for luxury villas, taking responsibility for sales, client relationships, creative work and delivery.
- Develop marketing offers and advise owners on positioning, their online presence and how guests discover and enquire about their properties.
- Design and build websites from the initial visual direction through to imagery, copy, enquiry forms and launch, using AI development tools where appropriate.
- Plan and produce photography, video and drone shoots in Greece, Croatia and Bosnia. Organise travel and shoot schedules, brief collaborators, give creative feedback and select the final work.
- Write website and social copy, plan content and manage publishing for villa clients.
- Handle prospect research, outreach, discovery calls, pitches, proposals, contracts and follow-up, maintaining relationships beyond the first project.
- Built Arvo Travel, a villa discovery platform, and developed its guest enquiry journey and supporting workflows.
- Designed an original TikTok carousel format and used AI-assisted scripts to automate image selection, post creation, captions and scheduling. Posts published from July to 3 November 2026 recorded 777,407 organic views and 13,985 engagements, without paid promotion.
- Built a separate lead dashboard to organise daily outreach and follow-ups.
Growth & Innovation Specialist | LiteBulb
July 2023 to July 2024
- Progressed into a broad role working closely with the founder on client delivery, business strategy and service development in a team of four to six.
- Took ownership of Google Search accounts, covering keyword research, campaign structure, ad copy, landing pages, conversion tracking, negative keywords, budgets, optimisation and client reporting.
- Worked with the founder to develop higher-value offers and refine pricing, customer targeting and acquisition strategy.
- Designed and built client websites, including Shopify stores, and managed the relationships around website and campaign work.
- Automated the import of Google Ads campaigns from spreadsheets and built social publishing workflows triggered by new estate-agent property listings.
- Contributed to sales and strategy discussions, attended networking events and helped interview and train new team members.
Junior Web Designer | LiteBulb
February 2023 to July 2023
- Joined part-time alongside university, designing and building client websites around each business’s needs, visual identity and audience.
- Expanded into campaign work, automation and client delivery before moving into the Growth & Innovation Specialist role.
Innovation Assistant | Tramshed Tech
December 2021 to June 2022
- Helped organise the Startup Academy, a programme supporting founders from an initial idea towards product-market fit and going to market.
- Supported weekly sessions with different speakers and startup cohorts, helping with planning, logistics and communication.
- Set up and ran audiovisual production, livestreaming and recording for people attending in the room and online. Maintained the learning portal and worked with developers on updates.
Other projects
- Built a digital loyalty-card product for hospitality businesses and spent around six months visiting local businesses to sell it. Took part in UniVentures and pitched to an audience of around 100.
- Designed and sold music posters through a Shopify store, with automated fulfilment and influencer outreach.
Skills & tools
Creative direction, photography, video, drone production, website design, copywriting, Google Ads, client relationships and workflow automation.
Codex, Claude, Make, Publer, Photoshop, Canva, Figma, Premiere Pro, DaVinci Resolve, CapCut, Google Ads, Google Analytics, Keyword Planner, Shopify, Klaviyo, MailerLite, Resend, Instantly, Neon, Supabase and Framer.
Education
Diploma of Higher Education in Digital Marketing Management
Cardiff Metropolitan University, Pass
Outside work
Travel, photography and sport are a big part of life outside work. I’ve visited 21 countries, played football at a high standard and completed a half marathon.